Instagram Ads Cost Per Day
📱 Instagram Ads Cost Per Day (India & Worldwide) – 2025 Guide 💰✨
🔹 Introduction: Why Instagram Ads Matter in 2025
Instagram is no longer just a photo-sharing app — it’s a powerful marketing platform with over 2 billion monthly users! 🚀 Whether you’re a business owner, influencer, or digital marketer, Instagram ads help you reach new audiences and drive conversions.
But the main question for most people is:
👉 “How much do Instagram ads cost per day?”
In this blog, let’s break it down clearly with real examples, latest 2025 data, tips to reduce ad spend, and more! 🎯
🔸 What are Instagram Ads?
Instagram ads are sponsored posts or stories that appear in users’ feeds, Reels, Explore tab, or Stories. You can run these ads through Meta Ads Manager with full control over your targeting and budget. 🎯
Types of Instagram Ads:
- 📸 Photo Ads
- 📽️ Video Ads
- 📖 Stories Ads
- 📈 Carousel Ads
- 📍 Location-Based Ads
- 🧲 Reels Ads
💬 Collection/Shopping Ads
🇮🇳 Instagram Ads Cost Per Day in India – 2025 Estimates
Daily Budget (INR) | Reach (Estimated) | Clicks (Estimated) |
₹100/day | 1,000 – 2,000 people | 15–40 clicks |
₹200/day | 2,000 – 3,500 people | 40–80 clicks |
₹500/day | 5,000 – 7,000 people | 100–160 clicks |
₹1000/day | 10,000 – 15,000 people | 250+ clicks |
📝 Note: Costs may vary based on your targeting, niche, and ad quality.
🌍 Global Instagram Ad Costs (2025)
Country | Avg CPC (Cost Per Click) | Avg CPM (Cost Per 1000 Views) |
USA | $0.80 – $1.50 | $8 – $12 |
UK | $0.70 – $1.20 | $7 – $10 |
India | ₹5 – ₹12 | ₹60 – ₹130 |
UAE | $0.60 – $1.00 | $6 – $9 |
✅ India is one of the cheapest markets for Instagram ads – best for startups and growing businesses! 🇮🇳
🧠 What Affects Instagram Ads Cost Per Day?
There’s no fixed cost – it depends on many factors:
- 🎯 Target audience – More niche = more cost
- 🌍 Location – USA ads cost more than India
- 🕒 Ad schedule – Peak hours = expensive
- 🖼️ Ad creative – Better design = lower CPC
- 🧲 Objective – Conversions cost more than reach
- 👨💼 Competition – High demand = high cost
💡 Instagram Ad Objectives & Their Costs
Objective | Avg CPC (INR) | Ideal Budget/Day |
Website Traffic | ₹5 – ₹12 | ₹300+ |
Brand Awareness | ₹3 – ₹8 | ₹100+ |
App Installations | ₹8 – ₹20 | ₹500+ |
Lead Generation | ₹10 – ₹25 | ₹600+ |
Sales Conversion | ₹15 – ₹30 | ₹800+ |
🔔 Tip: Choose goals wisely – don’t just go for “More Views” unless you need brand reach.
🚀 How to Set Instagram Ads Budget in Meta Ads Manager
- ✅ Login to Meta Ads Manager
- 🛍️ Choose your ad objective
- 🎯 Set your target audience
- 🖼️ Add your creative (image/video)
- 💰 Enter your daily or lifetime budget
- 📅 Set duration
- 🔄 Review & Launch!
👉 You can start with ₹100/day and scale up based on results.
📉 Real Instagram Ad Examples with Budget Breakdown
🔸 Example 1: Local Business Promotion
- 📍 Target: Hyderabad
- 🎯 Goal: Website Visits
- 💰 Budget: ₹300/day
- 📅 Duration: 3 days
- 👥 Reach: 9,000+
- 🔗 Link Clicks: 540
- 🔥 Result: 3 customer calls!
🔸 Example 2: Reel Views for Influencer
- 🎥 Goal: Boost a Reel
- 📍 Target: PAN India, 18–35
- 💰 Budget: ₹200/day
- ⏱️ Duration: 5 days
- 👁️ Views: 40,000+
- ❤️ Engagement: 2,000+ likes/comments
🧠 Smart Tips to Reduce Instagram Ads Cost Per Day
✅ Use these expert hacks to save money on every ad:
- 🎯 Refine your audience – Don’t target everyone
- 🧪 A/B Test different creatives
- 🧑💻 Use video – Higher engagement, lower cost
- 🖼️ Add call-to-actions (CTA) like “Shop Now”, “Learn More”
- 📍 Target Tier-2 & Tier-3 cities for lower CPC
- 🕒 Run ads during weekdays for cheaper reach
🤔 Instagram Ads vs Boosting Post – Cost Comparison
Feature | Boost Post | Meta Ads Manager |
Ease of use | Super easy ✅ | Advanced settings 🔧 |
Budget control | Basic | Full control |
Targeting options | Limited | Detailed audience 🎯 |
Analytics | Basic | Advanced 📊 |
Cost Efficiency | Okay 💸 | Better in long-term 💡 |
👉 If you’re a beginner, start with Boost Post. If you’re an expert, go for Meta Ads Manager.
💬 FAQs About Instagram Ads Cost Per Day
❓ Can I run ads for just 1 day?
Yes, you can run ads for even 1 day with a ₹100+ budget.
❓ Can I stop or pause the ad?
Yes. You can stop, edit, or pause the ad anytime in Ads Manager.
❓ Is ₹100 enough for Instagram ads?
It’s enough to test performance. But for better reach, use ₹300–₹500/day.
❓ Do I need a business account to run ads?
Yes. You need to switch your Instagram account to Business or Creator.
❓ Will I be charged daily?
Only if you set a daily budget. You can also set a lifetime budget.
📝 Final Thoughts: Smart Advertising on Instagram 💸📈
Instagram ads offer huge potential for growth, leads, and brand visibility — even if you have a small budget. Start small, experiment with creatives, and scale your ads as you learn.
👉 Whether you’re a startup, local business, freelancer, or digital marketer —
Instagram ads in 2025 are affordable, powerful, and essential! 🚀
📞 Need Help with Instagram Ads?
🔧 Want professional help setting up Instagram campaigns?
Contact the experts at Textawin SEO Soft Solutions – Hyderabad’s trusted digital marketing agency! 🏢
📍 Location: Hyderabad
🌐 Website: https://textawin.com
📧 Email: sriram@textawin.com
📞 Phone: +91-8897949055